Emotions drive spending.

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Emotient MediaPanel
  • Get to the truth about your advertising.
  • Emotion measurement integrated into an online survey.
  • Demographic insights – quickly and at scale.


Emotient Analytics
  • Improve your ads, media, products or events.
  • Upload videos of customers or an audience “in the experience”.
  • Get on-demand analysis of attention, engagement and emotions.
Watch an ad.     See your emotions.

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Emotions Predict Attitudes and Actions

Emotient delivers insights in the form of three key performance indicators (KPIs), and detailed data on emotions, for every face in each video frame:

Emotient KPIs

Attention – Is your advertising or product getting noticed?
Engagement – Are people responding emotionally?
Sentiment – Are they showing positive, negative or no emotion?

These insights add business value to advertising, media, consumer packaged goods and other industries.


  • A/B/n tests of ad concepts.
  • Benchmark in-market campaigns.
  • Predict likelihood of sharing and virality.


  • Response to new programming.
  • Predict viewer loyalty.
  • Deeper audience understanding.

Audience Response

  • Prove audience value and composition to advertisers.
  • Quantify attention, engagement and emotion across large groups of people.
  • Invaluable for DOOH or live events (sports/entertainment/speakers).

An Accurate, Robust and Scalable Cloud

Emotient delivers fast and reliable facial expression recognition as a web service
available through your browser or an API.

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95% Accuracy

Emotient’s platform sets the industry standard for accuracy by applying machine learning methods to high-volume datasets that are carefully constructed by our team of world-renowned Facial Action Coding System (FACS) behavioral scientists.

Performance “In the Wild”

Using consumer webcams in real-world conditions, Emotient discerns the most subtle facial movement , or micro-expression, occurring within a single video frame and decodes it into an emotional reaction.

Scales Gracefully for the Largest of Customers

The inherent elasticity of our cloud-based architecture give you access to powerful capabilities that scales gracefully to meet varying demand.

A Leader in Emotion Measurement

Attention, engagement, emotion. These factors drive customer interest and action, yet not addressable only as hunches and inferences obtained from qualitative studies. Until now!

Emotient is the leader in emotion detection and sentiment analysis, part of a neuromarketing wave that is driving a quantum leap in customer understanding. Our services quantify emotional response, leading to insights and actions that improves your products and how you market them.

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Scientific Pedigree

Founded by the scientific leaders in cognitive science, machine learning and computer vision, Emotient was spun out of the Machine Perception Lab at University of California, San Diego. The company touts a veteran team of Facial Action Coding System (FACS) certified behavioral scientists and emotional science pioneer, Paul Ekman, Ph.D. participates on its Advisory Board.

Patented Technology

We have automated and scaled facial expression and emotion measurement into a cloud service available directly as a web application or for integration with partners through a RESTful API.

Adaptive to Market Needs

Our system is highly customizable and let’s us react to evolving needs. We can easily plug-in new facial expressions that open up new use cases — such as detecting driver drowsiness, patient pain or disease symptoms.

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The fastest and easiest path to industry leading emotion insights.



Direct measurement of emotions at statistical scale.

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