Press Release

Emotient Announces Private Beta For “Sentiment Analysis” Glassware For Google Glass

February 27, 2014 – San Diego, CA

Emotient, the leading authority in facial expression recognition, today announced the availability of its Sentiment Analysis prototype application, which is currently being released as a private beta with select partners and customers.

“Emotient’s Sentiment Analysis Glassware demonstrates our goal to emotion-enable any manner of device and build the next layer of automatic sensors,” said Ken Denman, CEO, Emotient. “It’s a breakthrough technology that allows companies to aggregate customer sentiment by processing facial expressions anonymously. We believe there is broad applicability for this service to improve the customer experience, particularly in retail.”

The Emotient software processes facial expressions and provides an aggregate emotional read-out, measuring overall sentiment (positive, negative or neutral); primary emotions (joy, surprise, sadness, fear, disgust, contempt and anger); and advanced emotions (frustration and confusion). The Emotient software detects and processes anonymous facial expressions of individuals and groups that the Glass wearer sees to determine an aggregate sentiment read-out; it does not store video or images.

Emotient foresees that its Sentiment Analysis Glassware could be used by retailers to improve the understanding of aggregate customer sentiment, which may be particularly useful in measuring store performance, and therefore managing product and advertising/promotions, as well as customer satisfaction.


About Emotient – Emotion Recognition Technology (
Emotient, Inc., is the leading authority in facial expression analysis. Emotient’s software translates facial expressions into actionable information, thereby enabling companies to develop emotion-aware technologies and to create new levels of customer engagement, research, and analysis. Emotient’s facial expression technology is currently available to Global 2000 companies within the retail, healthcare and consumer packaged goods industries.

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